Mixed media marketing 'is perfect marriage'
The combination of print and digital mediums could be a perfect marketing marriage, according to an expert, who thinks that the two are both moving forward together.
Liz Love, managing director of Z-CARD Ltd, said that people think paper is a dead medium for marketing, but he believes that digital can help to breathe new life into the format.
People working in sales jobs could soon become familiar with 3D magazine covers and marketing campaigns, according to the expert, who thinks the combination is logical and effective.
"In the last few months, the interactivity has been really developed and that's where the key lies, as it is now becoming like a 3D brochure. It is a phenomenal tool and is a great cache for brands," she said.
Earlier this month, Selfridges revealed two touch-screen window displays that allow shoppers to try on virtual products using augmented reality technology.
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Posted by Wayne Bly
Filed: 17-05-2010
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