Marketing sector gets ready for staff demand

People looking for sales jobs in the world of marketing could be set for a positive time, according to one report, which suggests that demand for the workers is set to increase.

Marketing Week reported on recruitment consultancy Aquent's Market Eye paper which found that around half of marketing firms plan to increase their headcount before the end of the year.

In addition, 29 per cent of companies stated that they think their salaries will increase in the next six months, with the positive stats being put down to demand for advertising, design and digital agencies.

Peter Geary, Aquent's UK regional director, told the publication: "Marketing is always one of the first areas to see cuts when budgets are tight, but it seems that firms are beginning to invest in brand awareness again and the jobs market reflects that."

In other marketing news, social media site Bebo is trying to fight back against competitors like Facebook by introducing product-placement themed original content on its site, according to Marketing Week.

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Posted by Wayne Bly

Filed: 22-07-2010